WENDY K. RASMUSSEN
FALL 2018
Principles of Marketing
Completed • 3 credits
Introduction to marketing terms, concepts, and skills useful in analyzing marketing problems. Covers legal, behavioral, ethical, competitive, economic, technological and international factors affecting product, pricing, promotion, and marketing channel decisions. Identify factors marketing managers take into account when creating a marketing plan, including buying behavior, market segmentation, product life cycle, packaging, branding, pricing, advertising, sales promotion, public relations, personal selling, and product distribution methods.
Fundamentals of Sales
Completed • 3 credits
Introduction of the basic principles and applications of the sales process as they may apply to industrial, wholesale and retail selling situations. This would include prospecting and qualifying, planning and pre-approaching, approaching the customer, the sales presentation/demonstration, handling objections, closing the sale and post-sale service and follow-up with customer.
SPRING 2019
Consumer and Professional Buying Behavior
Completed • 3 credits
Course examines the principles of the behavioral sciences of psychology, sociology and anthropology and how these sciences are used in creating marketing communications plans aimed at consumer or professional buyers. Specific topics include perception processes, lifestyle analysis, personality psychographics, motivation analysis and influence of groups on buying behaviors.
Advertising Practices and Procedures
Completed • 3 credits
This course studies advertising fundamentals. Students will explore the marketing communications plan, product and service positioning, consumer behavior theories, uses of various media, relationship advertising, and the process of developing creative strategies. Examination of advertising’s relationship to other promotional elements of selling, sales promotion and publicity, and the functions and operation of an advertising agency.
International Marketing
Completed • 3 credits
This course introduces students to the concepts and disciplines of international marketing. Students develop an understanding of the international environment and its impact on marketing. Topics include social and cultural influences; political, legal and financial considerations; exporting and importing; organizational alternatives; information sources; marketing-entry strategies; pricing and distribution; sales and communications practices; counter trade; and other current international marketing issues.
Survey of Astronomy
A one-semester survey course focusing on scales and structures of the universe, observable motions of the sun, moon, and stars, patterns within the solar system, life cycles of stars, evolution of the universe. Additional topics may include telescopes and light, planetary science, extrasolar planet discovery, and space exploration. (Note: this course was completed at Normandale Community College.)
SUMMER 2019
Legal Environment of Business
A survey course about the legal aspects of managing a business. It includes a review of the basic U.S. legal system, ethics, contracts, legal structure of business, employment,
consumer issues and international business law. (Note: this course was also completed at Normandale Community College.)
Interpersonal Communication
Completed • 3 credits
This course is intended to increase student?s awareness of the processes, models, and theories of interpersonal communication relative to relationships that impact people?s personal and professional lives. Through self-analysis and reflection, case studies, practical application, and critical thinking, students will examine the influence of communicative behaviors on themselves, their personal relationships, groups, and society. Concepts include self-esteem, self-fulfilling prophecies, perception, ethics, emotion, conflict, cultural awareness, language, nonverbal communication, social media, and listening.
FALL 2019
Adobe Photoshop I
This is an introduction to the basic tools used for image manipulation in Adobe Photoshop. Image modification and compositing, use of the scanner, and mastery of Photoshop tools are stressed. Image adjustment, enhancement and layer masks are also included.
Adobe Illustrator I
This course is a comprehensive look into the drawing tools of Adobe Illustrator, a computer illustration application. Students will develop skills using the basic drawing tools. Use of the transformation tools, templates, layers, spot and process color, and file output will be emphasized.
Adobe InDesign I
Completed • 3 credits
Emphasis placed on software operation. Use of text and graphics into single and multi-page documents will be incorporated into projects.
SPRING 2020
Public Relations
This course explains the nature and uses of public relations as a promotional tool. Training in the writing and preparation of press releases and press kits, publicity campaigns, conduct of press conferences, and other public relations tools. Course also includes current practices and problems in the field of public relations. Emphasizes successful case histories and planning techniques.
Digital Media Tools
Completed • 3 credits
Explore the world of mobile marketing app, sites, and platforms, along with social media platforms for marketing. Examine the impact of new and emerging technologies available to a marketer. Assess the available new digital media tools to determine which ones make sense for individual businesses. Learn how to implement industry-leader social digital media tools.
Digital SEM and Analytics
Completed • 3 credits
The Digital SEM and Analytics teaches students digital knowledge of advanced search engine marketing and analytics skills. The course examines professional digital marketing execution techniques. The course focuses on the areas of analytics, analysis and reporting, and Search Engine Marketing (SEM). Through content analysis techniques, users learn to increase traffic through digital marketing initiatives such as blogs, paid advertising, and integration with traditional marketing measures.
Portfolio and Interviewing
Completed • 1 credit
Students will prepare their portfolios for interviewing and showing potential employers. Students will also learn how to set-up interviews, develop interviewing skills and create their resumes and cover letters for job searches.Adobe InDesign II
Completed • 3 credits
Students will design and produce advanced page layouts using Adobe In Design to further develop skills combining type and images together. Emphasis will be placed on advanced publishing techniques to create complex quality projects for print, interactive publishing and portfolio presentation.
FALL 2020
Marketing Communications Writing
Course examines how to write advertising copy for all areas of marketing communications such as the Internet, public relations, news media, scriptwriting, business writing as well as for print, radio, television and collateral media.
Digital Marketing
Completed • 3 credits
Digital marketing uses marketing strategies through electronic devices such as computers, tablets, and other mobile devices to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing. In this course, we will cover the what, why, and how of major current approaches, including online listening and monitoring, search engine optimization, search ads, email marketing, and participating in social media. The course is designed to offer knowledge on digital trends and teach students how to remain current as technology and devices evolve. In addition, students will receive relevant hands-on experience through assignments and exercises.
Web Development for Marketers
Marketing students will learn the basic tools of web page coding and how to create and implement modern web pages with various popular applications and web development languages. The course offers advanced training on how to code web pages including adjusting the websites for users? mobile devices. Techniques to design sites that load fast, have strong usability, and meet company objectives are taught.
Video Content for Marketers
Completed • 2 credits
The Videography for Marketers examines the techniques of leveraging the conversion power of marketing with video. The course analyzes the importance of the creation of shareable creative content that encourages engagement and conversion. Students will learn how to promote marketing storytelling through video and optimize visual content for SEO.
Marketing Research
This course examines the processes and techniques used in securing, analyzing and creatively using information to identify marketing problems and opportunities. Businesses need current information on which to base their marketing decisions; this course studies research to help business determine marketing strategies and create plans for such objectives as product development, marketing promotional evaluations, operation efficiencies and client satisfaction.
Marketing Internship
Completed • 2 credits
SPRING 2021
Data Analytics
In Progress • 3 credits
Take your career to the next level by showcasing your skills in data analytics. This course will teach you data analytics and management through best practices for managing data and preparing it for organizational use. With this knowledge, you’ll understand how to analysis to support your organization to achieve goals in growth, productivity, profitability, and performance.
Foundations of Management
Postponed • 3 credits
This course will provide you with background and theories of supervision and management, and the key skills required to be successful supervisor, manager and entrepreneur. Learn to effectively manage in an ever increasingly diverse workforce.
Ease the transition to supervisor or bring yourself up-to-date with todays supervisory/ management practices. Study the role and responsibilities of supervisors including planning, organizing, staffing, directing, and controlling. Develop new skills in communication, correcting or rewarding performance, and overall
management of resources.
Introduction to Digital Photography
In Progress • 3 credits
This hands-on introductory course is designed to familiarize students with the industry standard Digital Single Lens Reflex (DSLR) camera. Coursework will cover operation of manually adjustable DSLR camera functions such as controlling motion, depth of field, ISO, white balance through various indoor, outdoor, and natural lighting conditions. Gaining an understanding of the controls and adjustments will be the key to this course; but students will also be exposed to additional skills such as management and output of images as part of the digital workflow procedures,
photographic composition, use of on-camera flash, presentation of finished images, and uses of images in the industry.
Web Page Construction I
In Progress • 3 credits
Students will become familiar with the concepts of web page design, construction, and software programs. Emphasis will be on good design process for graphic element creation, logical web page information flow, and site creation. Adobe Dreamweaver, Illustrator, and Photoshop will be used at the primary software tools.
Marketing Internship
Completed • 1 credit
WENDY K. RASMUSSEN 